Did you know that TODAY the vast majority of real estate companies in Dubai are FAILING with their DIGITAL MARKETING EFFORTS because they lack a defined digital marketing strategy, lack of effective digital marketing system and they treat all their prospects the same way, regarding their stage in the buying process?
The three most common mistakes that clinics are making, including yours regarding their marketing activities are:
Recruitment of Cheap Labor
One of the most common mistakes made by real estate companies in Dubai is the hiring of cheap labor to take care of their marketing activities. It is common to see most real estate companies offering payments between AED 3,000 and AED 5,000 to someone to take care of their digital marketing activities. Most of these people have a general knowledge of social media marketing, how to post on Facebook, Instagram, but they lack the experience and knowledge about how to develop an effective digital marketing strategy according to the specific needs of your real estate company and your target market.
Lack of a marketing system
The second big mistake that aesthetics clinics make is to think that digital marketing is to have just a website and publish posts on Facebook and Instagram.
Do the same thing everyone is doing
The third big mistake that real estate companies make is to do the same thing everyone is doing: list properties on dubai.dubizzle.com, propertyfinder.ae or run ads on Google, Facebook, and Instagram with the aim of generating prospects.
The publication of ads on Google, Facebook, and Instagram is increasingly expensive and inefficient. Most real estate companies invest large sums of money in classified ads only to see low results and the reason is that because most companies take a broad approach, trying to appeal to anybody and everybody, hoping something will stick.
My name is Jose Nino. Digital Strategist with over 20 years of experience in the development of effective digital marketing strategies and systems for companies around the world.
I would like to offer your real estate company my services as a digital marketing strategist. I can help you to unlock exponential growth in your real estate company's sales and revenue with an effective digital marketing strategy and system.
I can help your real estate company through three main digital marketing solutions:
Digital Marketing Diagnosis, Analysis & Recommendations
Through an analysis of your current digital marketing situation, I can help you to view how your real estate company is positioned in the market, how it is positioned with respect to the competition, what results your company is currently obtaining and show you how your real estate business can greatly improve these results and what you can do to increase your sales, revenue, and business in general.
Some of the activities we do in this analysis are:
Target Market Identification
Website OnPage SEO Analysis
Website Off-Page SEO Analysis
Digital Marketing Strategy
The digital marketing strategy includes the diagnosis, analysis & recommendations plus the development of a personalized digital and social media marketing strategy for your business.
Digital Marketing System OPBOM
The digital marketing system includes the diagnosis, analysis & recommendations, a personalized digital and social media marketing strategy and the development and implementation of a new digital marketing system for your business.
OPBOM Digital Marketing System is composed of 20 main elements that are integrated together to develop a strong and successful online business presence. These elements are:
01. Target Market Identification
02. Market Discovery
03. Competitive Intelligence
04. Keyword Research
06. Website Setup
07. Search Engine Optimization
08. Blog Setup
09. Social Media Setup
10. Content Creation
11. Content Curation
12. Content Optimization
13. Content Publishing
14. Content Sharing
15. Content Syndication
16. Content Amplification
17. Traffic Generation
18. Lead Generation
19. Email Marketing
Target Market Identification
Identifying our target market is the first step in the online presence building process. This process is to identify the group of prospects that would most likely buy/need your products & services. This includes demographics (age, gender, location, income, occupation, etc.) as well as interests & hobbies.
Market discovery is the second step in our OPBOM System “Online Presence Building Optimization & Management”. We do a Market Discovery to know everything we can about our market… where prospects ‘hangout’ online, how to keep up with trends, upcoming keywords, what their latest interests are, and more.
Competitive Intelligence is the third step in our OPBOM System “Online Presence Building Optimization & Management”. We do a competitive analysis intelligence to know everything we can about our competitors.
Keyword research is the four step in our OPBOM System “Online Presence Building Optimization & Management”. We do a keyword research to find out the most relevant and appropriate keywords for your business.
What people search for online makes up 90% of our Digital Marketing efforts. Keywords are the things that people search on google to find stuff essentially or search in any search engine online so that the words and phrases that people are actively using to find information to find websites, to find resources on the internet or even to find products. Now keywords are very very important so what people search for online it’s going to make up about 90% of your digital marketing efforts.
Copywriting is the five step in our OPBOM System “Online Presence Building Optimization & Management”. Copywriting is absolutely critical to your Digital Marketing success because it’s the WORDS that sell! Great copy is all about expressing the benefits of a product or service and NOT the features.
We will use copy on all the pages of our web site!, in the Opt-in Form Pages, In the emails we send to our list, in all the posts we make for Social Media, in our Google ads, FB Ads, and any other ads! On all sales pages or sales videos and also in the HTML Title Tags for SEO purposes.
Website setup is the six-step in our OPBOM System “Online Presence Building Optimization & Management”. Having a website for your business is one of the most effective ways to promote your business online, but it is important to have a properly optimized and mobile website, because, in today’s business environment, our website can either make or break a sale.
Search Engine Optimization
Search Engine Optimization is the seven-step in our OPBOM System “Online Presence Building Optimization & Management”. In today’s competitive world, search engine optimization is more important than ever and it is necessary for every company to understand the true meaning of SEO as well as the potential it creates for every business. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
The eight-element in our system is the configuration and optimization of the business’s blog. A blog is a long-term marketing asset that will bring traffic and leads to our business. It introduces us as a thought leader in our space and allows us to earn people’s trust.
Business blogging helps us to rank our website in search engines and get found when people search for industry-specific products or services. Thus, a blog enables us to attract organic traffic and familiarize people with our business. The more blog posts we publish, the more indexed pages we create for search engines to display in their results. Regardless if we are a small business or a multinational company, blogging is an integral part of our digital marketing strategy.
Social Media Setup
The nine-step in our system is the social media setup and optimization. When most people talk about social media marketing, they focus on the ongoing efforts required to build and maintain a healthy following. This is important, as these are the tactics that will lead our strategy to be successful, but they won’t be nearly as effective unless we have a good foundation in place.
The creation and sharing of relevant, useful and interesting content is one of the factors that will determine the success of our marketing efforts. Is very important that we take the time to plan, optimize and create relevant content according to the specific needs of our target audience. The process of creating, optimizing and sharing content with the purposes of gain visibility and attract qualified traffic and leads is called “Content Marketing”.
We need to be putting out content, we need to be publishing on a regular basis, and that’s going to bring us great free organic traffic from Google and from other places. Sharing our content on social media will bring us leads, subscribers, customers and ultimately money for our business.
The eleven step in our Online Presence Building, Optimization & Management is content curation. Before we start our strategy, is important to take the time to get to know our brand and the people we are trying to reach. Through social-listening techniques, research, and conversations, we identify the information needs of our market.
The process of using content either creating content or curating content is part of the content marketing element of the strategy. Content marketing is the process for developing, executing, and delivering the content and related assets that are needed to create, nurture, and grow a company’s customer base. Content marketing is key to successfully cutting through the noise on the internet and getting found online by your future prospects and customers. Making sure your content efforts are a well-oiled machine is critical.
With the content optimization part of our strategy and system, we use the most appropriate keywords to optimize our content, and we incorporate these keywords in the Title Tag, Meta Description, Page Title, URL, Heading, Body Copy, and Image Alt of our content.
Through the content publishing part of the strategy, we are looking to provide valuable information to our audience as a means of attracting attention, generating leads and sales, and building brand awareness and credibility.
Specifically, there are three key reasons — and benefits — for businesses to do content publishing:
Better customers who have more loyalty.
Content sharing is fourteen element of the OPBOM system. Each marketing channel and social media platforms provides a different user experience. Simply copying and pasting the same message across all our marketing channels may save us time, but it doesn’t provide the best experience for our target audience, and for that reason is important to modify and share our content according to the characteristics of each channel and platform to make the consumption of our content a pleasant experience for our audience.
Content Syndication is fifteen element of the OPBOM system. Sharing your content with others increases your reach and brand awareness. It can also drive traffic back to your owned channels, generate newsletter subscribers, or increase your followers on social media.
Some of the benefits of Content Syndication are:
Distribute your original content to new sites, channels, and networks.
Fill content gaps.
Become a thought leader in your field.
Diversify your content.
Content amplification is Sixteen element of the OPBOM system. Through content amplification, we increase the value of your content and reach the largest audience possible by amplifying it on channels where potential customers are already engaged.
Some of the benefits of Content Amplification are:
Grow your audience
Target the right people
Build high-quality traffic
Acquire more customers
Traffic Generation is the seventeen element of the OPBOM system. If you don’t have traffic, you don’t have leads, & if you don’t have leads, you don’t have customers and if you don’t have customers you don’t have sales and don’t have revenue. For that reason is important to have an effective traffic generation strategy and system in place.
There are 3 fundamental elements involved in traffic generation
Blogging: This is the best way to generate traffic to your website.
SEO: This is how you ensure people are finding you on search engines.
Social Media: This is how you network with your ideal buyer online.
Lead Generation is the eighteen element of the OPBOM system. Getting people to your website is just the first step in the Inbound marketing process. As a business owner, you are probably not as concerned about how many people come to your website as you are about how many leads are coming from your website.
There are 3 key elements to lead generation:
Calls-to- Action: These are buttons or links that encourage the visitor to take action.
Landing Pages: These are the pages where prospect submits information that your sales team can use.
Contacts database: This is where the information that prospects submit is stored, and consumer intelligence is built.
Email marketing is an important part of any successful digital marketing campaign. Although social media and mobile marketing have received a lot of attention, email marketing still remains one of the cornerstones of digital marketing. Email marketing may also help boost customer loyalty with your brand, drive business to on- and ofﬂine channels, integrate multi-marketing channels, and fuel the growth of social networks.
Monitoring is the twenty element of the OPBOM system. By monitoring our marketing activities and analyzing the results and data obtained, we can correct, improve and make changes in our strategies with the objective of obtaining the best results.
If you want to learn more about how I can help your organization to increase sales and revenue through an effective digital business, marketing, advertising & eCommerce strategy and system, please contact me by email at [email protected]
Buy My Book: How to Create an Effective Digital Marketing Strategy for Only $1.99. This book presents the most complete digital marketing system in the world.
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